JD Sports Back to School 2021

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The JD Sports Back to School seasonal campaign draws inspiration from the JD Sports brand campaign, “The Gateway.” This product-led campaign visually connects the green luminance to the visuals from The Gateway, creating consistency and brand recognition across all channel deliverables, ranging from digital site, social, email, affiliate, and digital displays to exterior and interior all store placements, including our Times Square flagship store, and other various in mall advertising & OOH placements.

Photography by Thomas Wolfe Northcut.

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