Finish Line Holiday 2019 “The Rotation”

Created visual direction for Finish Line’s 2019 Holiday Campaign, featuring lil’ Baby, an American rapper, and Montana Efaw, a professional dancer. The first objective was to capture ‘behind-the-scenes’ footage of the talent as stylists and creative directors of the 2019 Holiday season. The second objective was to use the looks created on set and capture a breadth of photography for digital and print marketing needs.

Directed photo shoot with creative director, tasks include preparation, capture, and final deliverable execution. My role ranged from selecting models, meeting with stylist, scouting locations, creating a shot list, capturing iPhone B-Roll footage, making final photography selects, and creating final deliverables for digital needs, (site, email, and social) using footage and stills from shoot.

Photography by Thomas Wolfe Northcut.